As temperatures drop, many customers are thinking about holiday travel—not the condition of their vehicles. That’s where your shop can make a big impact! Winter brings unique challenges for drivers, and being proactive now helps your customers stay safe and boosts your business during the slower months.

Inspect and Replace Batteries 

Cold weather reduces battery performance by as much as 50%. Offering complimentary battery checks or bundling battery replacements with oil changes is a simple way to add value. Make sure your team is stocked with high-quality aftermarket batteries and charging tools to meet increased demand.

Focus on Tire Safety and Alignment. Temperature swings affect tire pressure and wear. Remind customers to check their tire pressure regularly and inspect tread depth before long drives. Offering seasonal tire packages or alignment specials is a win-win for safety and revenue.

Check Fluids and Cooling Systems 

Antifreeze, windshield washer fluid, and oil viscosity all play critical roles in winter performance. Highlight the importance of using manufacturer-recommended fluids and offer bundled “winter readiness” service specials to encourage preventative maintenance.

Replace Wipers and Inspect Lighting 

Visibility can drop dramatically during rain or early dusk hours. Make sure wipers, bulbs, and lenses are on your inspection list. Stock up on aftermarket options that offer longer life and higher performance.

Offer Seasonal Service Packages 

Consider promoting a “Winter Safety Inspection” or “Holiday Travel Check-Up” package that includes a quick multi-point inspection, fluid check, and battery test. Packages like these provide peace of mind for your customers and recurring revenue for your shop.

Final Thought - A little preparation goes a long way. By helping your customers prepare for the road ahead, you not only ensure safer travel but also strengthen relationships that drive long-term loyalty.